Jonathan Phillips
Story Geek & Marketing Strategist
"...storytelling is the process of sharing ideas in a captivating way, that engages both the heart and mind of the audience..."
The power of story
Traditional marketing is dead
I empower small businesses by transforming complex marketing concepts into simple, powerful stories that resonate with audiences and drive growth. At the heart of this approach is my signature STORY Framework™, a revolutionary method that replaces traditional, often overwhelming marketing plans with a structured, easy-to-follow system perfect for all small businesses including solopreneurs and micro-business owners.
Designed with simplicity in mind, this framework cuts through marketing jargon and complexity, making it accessible to any business owner, regardless of their marketing experience.
Projects
A few things I'm working on at the moment
FREE Articles and resources
At The Art, Science and Theatre of Storytelling, we empower small business owners, solopreneurs, and marketers to harness the transformative power of storytelling in their marketing efforts.
Our platform offers expert articles, practical guides and innovative frameworks, including our STORY approach, that blend timeless narrative techniques with modern marketing strategies.
We explore how storytelling can replace traditional marketing plans, offering a fresh perspective tailored to the needs of small businesses in today's competitive landscape. Whether you're new to marketing or seeking to refine your skills, our content helps you craft compelling narratives that resonate with your audience, build authentic brands and drive business growth.
Discover how to create engaging stories that connect emotionally with your customers and set your brand apart.
Book Launch
I'm excited to announce my upcoming book, "The Art, Science and Theatre of Storytelling."
This guide is tailored for entrepreneurs and business owners who don't have time to focus on marketing, showing how to leverage storytelling to attract customers and grow businesses. Through practical advice, real-world examples and actionable steps, we simplify complex marketing concepts, empowering readers to build compelling narratives that resonate and convert.
The book covers storytelling techniques, marketing strategy fundamentals and case studies from various industries. In fact, it shows you how to build your whole marketing strategy based on storytelling.
It offers hands-on exercises to apply concepts immediately to your business. Whether you're starting out or realigning your strategy, this book will be your essential companion for creating powerful narratives that drive business success.
Stay tuned for the release date and prepare to transform your marketing approach through storytelling.
Your Expert Marketing Assistant
Intellaigent is an AI-powered multi-agent marketing platform designed to revolutionise how small businesses create their marketing strategies. By combining advanced AI technologies with the art of storytelling, Intellaigent simulates the expertise of a full-service marketing agency, making sophisticated marketing accessible to everyone—even those with little to no experience.
Our platform helps users craft compelling brand narratives, refine their messaging, and drive growth, offering an innovative, user-friendly alternative to traditional marketing approaches.
The platform leverages a unique storytelling-driven framework that guides users through every step of the marketing process, from defining brand purpose to executing targeted campaigns. With Intellaigent, small businesses can access data-driven insights, creative ideation and strategic planning capabilities typically reserved for larger companies with extensive marketing budgets.
By democratising access to advanced marketing tools and expertise, we're empowering entrepreneurs to compete effectively in their markets and achieve their business goals.
The Frameworks
At the heart of my approach lie three proprietary frameworks—STORY, TALE, and SERVE—designed to empower small businesses with the power of strategic storytelling.
STORY is a comprehensive marketing strategy framework that replaces traditional planning methods. It guides businesses through crafting a cohesive narrative that drives growth, blending modern marketing principles with timeless storytelling techniques.
TALE focuses on developing a compelling Unique Value Proposition (UVP), helping brands articulate their distinctive qualities and connect emotionally with their target audience.
SERVE creates powerful story arcs that engage audiences from start to finish, transforming your brand's journey into an unforgettable experience.
Together, these frameworks offer a structured, storytelling-driven approach that helps small businesses build authentic connections, stand out in crowded markets, and achieve sustainable growth.
Explore my articles and resources on the Art, Science and Theatre of Storytelling website!
